Today, the importance of measuring the effectiveness of meetings is increasing. Companies do not just organize events or meetings. Whether it concerns relationship events, product launches or motivation / training programs, there is always an underlying thought.

The objectives are often already incorporated into the concept of an event or meeting, but there is no factual information afterwards as to whether the desired objectives have also been achieved.

The larger organizations in particular are consciously involved in mapping and making the results of meetings measurable. ROI Institute founder Jack Philips has developed the ‘Philips Method’ with which many organizations worldwide successfully measure effects and ROI. A special version has been developed for the conference and meeting industry in order to provide insight into the ROI of meetings.

Conference Line therefore offers various services and tools that can help you gain insight into the Return On Investment (ROI) of an event or meeting. In addition to means for measuring logistical quality, there is also a method for measuring the actual ROI. The basis of the ROI analysis lies in the objective of the event. ROI measurements are applicable at different levels and therefore also measurable:

• The satisfaction of the participants.
• Provide insight into what the participants actually learned from the event or the meeting.
• Analyze to what extent the participants apply what they have learned in practice.
• Measuring the consequences or results for the organization. A cost and benefit analysis.
• Mapping non-financial and tangible results such as job satisfaction, motivation and stress reduction.